Belcorp, a multinational cosmetics company, was looking to improve how their sales representatives managed their finances. The solution was a mobile wallet that simplified financial management and significantly enhanced the user experience.
Sales representatives were facing difficulties managing customer payments, maintaining financial records, and accessing information about their earnings. This resulted in operational inefficiencies and frustration for the users.
We developed an intuitive mobile wallet with the following features:
We conducted interviews with over 50 sales representatives to understand their financial needs, pain points, and current workflows.
We created user flows, wireframes, and interactive prototypes based on research findings to ensure a smooth and user-centered experience.
We developed a cohesive design system aligned with Belcorp's brand identity, using intuitive and accessible visual elements.
We conducted multiple rounds of testing with actual users to refine the interface and address usability issues before launch.
Increase in financial management efficiency
Reduction in payment recording errors
User satisfaction
This mobile wallet solution transformed financial management for Belcorp's sales representatives while driving significant improvements in company efficiency and profitability. The project demonstrates how strategic UX design can address complex business challenges while enhancing end-user quality of life through thoughtful digital experiences.